Burberry

Brand:

Burberry

‍Results:

4,000,000+ views

‍Overview:

We built a social-first content strategy that made Burberry’s clothing line perform like modern digital media; not traditional luxury advertising.

What we did:
Burberry needed content that felt premium but actually worked on YouTube, Instagram, and TikTok.

Instead of glossy ads, we designed a campaign built for how people discover and watch fashion online. That meant:

• filming in Burberry’s London studios
• keeping the cinematic, high-end look
• but structuring ideas, formats, and edits for platform discovery and engagement

The content showcased the collection in ways that felt cultural, watchable, and shareable; not like typical luxury marketing.

We built pieces that could win organically and support paid media without feeling like ads.

Results:

• 4 million views across the campaign
• The content reached audiences far beyond Burberry’s existing followers
• New demographics were introduced to the brand and collection

What this proves:
Luxury brands can achieve mass digital reach, but only when creative and platform strategy are designed together from day one.