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[projects]

BBC

Brand:
BBC

Results:
18,000,000+ organic views

Overview:
We helped the BBC turn both archive footage and new shows into high-performing YouTube content.

Details:

The BBC has an enormous library of past programmes; much of it sitting underused. We helped them repackage this archive for YouTube so it felt fresh, relevant, and clickable for modern audiences.

For new programmes, we didn’t just make videos; we helped design entire YouTube channels from scratch:

  • what the channel should stand for
  • what formats to make
  • how often to post
  • how titles, thumbnails, and storytelling should work on YouTube

We also built behind-the-scenes and companion content that supported flagship shows and kept audiences engaged beyond a single episode.

Results:

  • Over 18 million organic views generated across projects.
  • Old content found new life and reached audiences far beyond TV.
  • New BBC series launched with clear identities and systems that continue to perform over time.

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