National Geographic
Brand:
National Geographic
Overview:
We helped National Geographic design documentaries that worked just as well on YouTube as they do on TV.
What we did:
We worked with National Geographic during the development of several documentary films.
Our job was to help bridge the gap between traditional TV storytelling and how people actually discover and watch content online.
That meant keeping their world-class storytelling and cinematic quality intact, while shaping the narrative, audience focus, and packaging (titles, thumbnails, and structure) so the films could stand out on digital platforms like YouTube.
